Since establishing DRI in 1986, Mr. DeNicola has worked with a broad range of both consumer and business-to-business organizations, including over 25 Fortune 500 companies. His responsbilities as president of DRI run the gamut of project management, from proposal development and research design...through focus group and depth interview moderating, facilitiated debriefing, and analysis of data...to preparation and presentation of results and recommendations. Also, trained in Synectics®, he is the firm's principal facilitator for client idea generation/problem-solving sessions.

In addition to teaching psychology at the college level, Nino was a research associate at the Payne Whitney Psychiatric Clinic of New York Hospital in Manhattan, and an examiner at the Neuropsychology Lab of Community Hospital in Indianapolis. This early training and experience has enabled him to bring clinical-based techniques and their associated added insight to DRI's practice of qualitative research and consulting.

Nino received his Bachelor of Arts degree in Psychology from Drew University. He holds the Master of Arts degree in Clinical Psychology as well as advanced standing toward the doctorate from the New School for Social Research. He has given seminars and guest lectures at business and educational organizations, and has authored articles for business and professional publications. Nino is a member of the American Marketing Association (AMA), and the Marketing Research Association/Interactive Marketing Research Organization (MRA/IMRO).

Lewis M. Gediman
Director, Advisory Board

Mr. Gediman began his career as a public relations and communications consultant; later experience in consumer psychology and marketing led to his specialization in strategic research and consulting. In 1978 he co-founded The Gediman Research Group, which over the years has worked as a close complement in DRI's provision of research and consulting services that address all stages of the strategy cycle - from initial market exploration and opportunity identification, through product/service concept development, to tests of marketing executions.

In the long course of this exclusive collaboration, Lew has managed an extraordinarily wide variety of consumer, industrial, high tech, professional and commercial research projects for a host of domestic and international client organizations. He has served as facilitator for internal client meetings, and conducted countless focus groups and individual depth interviews with high level business executives and scientific/technical professionals, as well as consumers.

Lew received his Bachelor of Arts degree in English and Philosophy from Brown University. He has given seminars at business institutions and has authored numerous articles for business and professional journals. He is a long-standing member of the American Marketing Association (AMA).