DRI's capabilities are described in some detail on the following pages. Briefly summarized here, our principal service categories are:

Qualitative Research

Included here are focus groups and other depth-inquiry formats, such as mini-groups and individual or multiple depth interviews (dyads, triads). These are typically conducted in-person, but in some instances by telephone - e.g., for business-to-business, thinly scattered or otherwise special populations. Qualitative research is DRI's "core competency"; it's supported by rigorous analysis and synthesis of information, and carried through to practical business implications.

Online Research

Unlike quantitative research, which, for the most part, permits "straight line" conversion to online execution, the challenge with qualitative has been to realize the efficiencies of the online format without sacrificing the discursive, interactive essence of the qualitative approach. DRI was among the first to adapt qualitative research to the new technology.

Idea Generation

This DRI service employs "applied listening" where participants are representatives of the client company and allied parties, as appropriate (e.g., advertising agency, design consultants, etc.). Nino DeNicola, DRI's founder and president, brings to these projects a background in psychology and specialized training in group facilitation.