Central to DRI's practice are listening skills - listening both to the client on one hand, and to the client's channel and/or end-user customers on the other. Rooted in the training and background of Nino DeNicola, the firm's founder and president, this philosophy of "applied listening" provides the basis for relevant lines of inquiry and focused analysis of data - leading to reality-based, actionable business strategies.

DRI routinely goes beyond qualitative data gathering and reporting to serve as a market-based consulting resource to our clients. Methodologies include focus groups, mini-groups, in-depths (one-on-ones, dyads, triads), telephone interviews, and online research. Typically, we are involved in all project phases:

	Defining business objectives
	Recommending an appropriate research design
	Developing data-gathering protocols
	Moderating/interviewing
	Analyzing/interpreting the data
	Drawing conclusions, recommendations and actionable implications

Our qualitative research engagements have addressed the full range of business growth objectives:

	Strengthening current products and services
	Brand revitalization with a focus on customer acquisition/retention
	Diversifying into other businesses
	Developing new offerings including redefined product/service categories

For more on the topic of qualitative research, see the following article
published in Marketing News by Nino DeNicola:

 "Casting Finer Net Not Necessary" - Marketing News, March 4, 2002

Get Adobe Acrobat Reader

Member of: