Based on client feedback, the strengths that differentiate
us include:
Ability to understand - and in fact, help define -
the basic business issues behind an engagement.
Superior interviewing/moderating/facilitating skills,
cored in a philosophy of "applied listening." Interview
and focus group subjects are active participants in
the information development process, not merely respondents.
»
These skills are brought to bear not only in
interactions with customers, but in meetings/work
sessions with clients - for clarity of objectives,
focus of inquiry and practical use of results.
»
Post-research interpretation and client consultation
that extend the insights gained from each study.
Quality/depth/richness of analysis and synthesis of
the raw data.
»
DRI reports often stand as basic reference documents
for clients to use repeatedly over time in assessing
new strategies (and in orienting new employees
to the business).
Special Expertise
Although DRI has conducted projects in a broad range of consumer
and business-to-business product/service categories, we are
especially experienced in the financial
services market. Our engagements in this sector have
involved a wide variety of provider company types and their
respective retail and business customer constituencies.
Clients Served
Since its founding in 1986, DRI has accumulated project
experience with a broad
range of clients, a partial list of
whom follows:
