Qualitative Research

Central to Dialogue Resource’s practice are listening skills — listening both to the client on one hand, and to the client’s channel and/or end-user customers on the other. This philosophy of ‘active listening’ provides the basis for relevant lines of inquiry and data collection that leads to actionable business strategies.

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Idea Generation

Generating new products, services and marketing implementations can be a lengthy and daunting process. Dialogue Resource offers Synectics-inspired programs that accelerate the development cycle, both for bringing new products to market and for evaluating and revitalizing current business strategies.

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Online Qualitative

At Dialogue Resource we have taken advantage of this medium to deploy customized online applications and techniques. We have approached online qualitative with the same listening skills and interpretive acumen that are central to our core qualitative practice.

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Company Close-up...

“Understand how we translate insight into action”

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Nino DeNicola...

Since establishing Dialogue Resource in 1986, Nino DeNicola has worked with a broad range of consumer and business-to-business organizations, including over 25 Fortune 500 companies.

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